Classical music should be felt, not just heard,
and we bring it to life by making it personal, interactive, and fun.




What is NOW?

NOW! is a Melody Factory Project that builds a platform for passionate artists to share their talent and connect with an audience in a fresh, engaging way.

We provide young artists with opportunities to perform in a welcoming and elegant setting. Musicians don’t just play—they talk about the music, share their experiences, and connecting directly with the people. The atmosphere is intimate and relaxed, like playing for friends.

Through this project, young artists have the opportunity to perform not only at Now Events but also in various other initiatives we support, such as educational programs in schools and family matinees.

We aim to grow and expand the project, creating more collaborations and opening even more opportunities for young musicians.

Interview Program – The artists behind NOW!

Was Bedeutet das Projekt Now? Dario Lupi

The musicians share their journeys, revealing the moments that inspired their passion for classical music. Through their diverse backgrounds and unique stories, they highlight how personal experiences fuel creativity and drive their artistry. Their dedication aims not only to express themselves but also to inspire others to explore their own musical paths.


What we do?

Beyond performances, we take our artists on a journey. We organize workshops, interviews, special events and support students initiatives, promoting classical music in a way that feels like a shared adventure. Our events are designed as family-friendly experiences, bringing people of all ages closer to the music.

Do you want to join NOW! Project?


The artists behind NOW!


Why Join?

NOW! gives artists more opportunities to perform, gain confidence on stage, and interact with audiences. It’s a great way to build experience, grow as an artist, and expand your network. Plus, you become part of a musical family, sharing unforgettable moments along the way.

This is your space to shine. Ready to be part of it? Join us!


Impressions


Past Events

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